Privacy notice
Last updated: 19 October 2026
This notice explains what personal data ExcellAi collects through this website, why we collect it and what your rights are. We keep it short and plain on purpose.
Who we are
ExcellAi is run by Abdurr and Adam and is based in Bradford, West Yorkshire. We are the data controller for the personal data described here.
Contact us about anything in this notice at adam@excellai.co.uk or abdurr@excellai.co.uk, or call 07999 781 300.
What we collect and why
| What | Why | Lawful basis |
|---|---|---|
| Your name, business name, email, phone (if given), the package you’re interested in and your message, sent through our contact form | To reply to your enquiry and arrange a call | Legitimate interests (responding to a request you made), or steps before entering into a contract |
| Anything you tell us by email, phone or in person | To answer you and, if you become a client, deliver our services | Legitimate interests, or performance of a contract |
| Client contact and billing details | To provide our services, invoice you and keep accounts | Performance of a contract and legal obligation (tax records) |
We don’t sell your data, and we won’t add you to a marketing list unless you ask us to.
Our website AI assistant
If you use the chat assistant on our website, the messages you type are sent to Anthropic, the company that provides the AI model, so it can generate replies. Please don’t share sensitive personal information in the chat. If you give the assistant your name and contact details and ask us to get in touch, those details are sent to us through Netlify, in the same way as our contact form. Your conversation is stored only in your own browser for the length of your visit.
Cookies and analytics
We don’t use advertising cookies. We only use analytics cookies (Google Analytics) if you click Accept in our cookie banner. They tell us which pages are visited and how people find us, so we can improve the site. If you click Reject, or ignore the banner, no analytics cookies are set.
You can change your mind at any time using Cookie settings at the bottom of every page. Your choice is saved in your browser so we don’t ask again on every visit.
Fonts are loaded from Google Fonts, which means your browser connects to Google’s servers and shares your IP address with them.
Emails we send you
When you send an enquiry through our contact form or our AI assistant, we automatically send you one confirmation email, and a copy of your enquiry to us. We use Resend to deliver these emails. We don’t send marketing emails unless you ask us to.
Who we share it with
We only share your data with services that help us run the business, and only as much as they need:
- Netlify hosts this website and processes contact-form and chat-lead submissions.
- Anthropic provides the AI model behind our website chat assistant.
- Resend delivers the automatic confirmation emails we send after an enquiry.
- Google provides website analytics, only if you accept analytics cookies.
- Our email provider, which stores the emails we send and receive.
- Our accountant, if you become a client, for tax and accounting.
Some of these providers may store data outside the UK. Where they do, they use legal safeguards approved under UK data protection law, such as the UK International Data Transfer Addendum.
How long we keep it
- Enquiries that don’t lead to work: up to 12 months, then deleted.
- Client records: for as long as we work together, plus 6 years for tax and legal purposes.
Your rights
Under UK GDPR, you can ask us to:
- give you a copy of the data we hold about you
- correct anything that’s wrong
- delete your data
- restrict or object to how we use it
- transfer your data to another provider
Email us to make a request. We’ll reply within one month. There’s no charge.
Complaints
If you’re unhappy with how we’ve handled your data, please talk to us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.